McLAREN SENNA LAUNCH


McLAREN SENNA LAUNCH by
PlayField Design®

Challenge the Impossible
The McLaren Senna is the personification of McLaren’s DNA at its most extreme, creating the purest connection between car and driver. It is the most track-focused road car McLaren ever built, and it will set the fastest lap times of any McLaren to date.
The car is named after the Brazilian Formula One race driver Ayrton Senna, honouring and giving tribute to his success with the McLaren Formula One Team between 1988 and 1993 Formula One seasons. Senna won three Formula One World Driver’s Championship titles and thirty-five Formula One Grand Prix race wins with the team. McLaren also won four consecutive Formula One World Constructor’s Championship titles with Senna as part of their driver line-up.
McLaren Automotive holds the rights to the Senna family name along with the Instituto Ayrton Senna. The organisation and McLaren have made the Senna name exclusive to the car, thereby prohibiting any other company from using the name.
It utilises a 7-speed dual-clutch transmission that delivers all 800 PS at 7,250 rpm. Unlike the previous offering in the Ultimate Series, the P1, the Senna does not use an electric motor in favour of its low claimed dry weight of 1,198 kg, which allows for a maximum power-to-weight ratio of 667 PSper ton.

Event design / execution / production
Client_ Yun San Motor
Year_2019

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