LONGCHAMP FW 2017 PRESS DAY by
PlayField Design®

Themes from the 70’s are back with a flourish this upcoming season. While the runway saw more androgynous cuts and pieces, Longchamp offers us a more boldly feminine option.We simply can’t get enough of this ready-to-wear collection boasting bolder prints and pops of muted colour. The Binge entered the realm of the modern Parisian woman, to catch a sneak peak at a collection that will be released in three stages.
We’re all too happy to see dedicated pieces in mustard and shades of red for autumn. There is plenty of buttery leather, and a number of pieces that will remain staples in your wardrobe.The bags are extremely elegant, yet would appeal to women across the board. What’s most notable, however, is Longchamp’s concerted attempt to appeal to a younger consumer.With two capsule collections within the season’s line, there’s something for the younger clientele as well.

Event planning / design / execution
Client_ Longchamp Taiwan

Year_2017