LONGCHAMP 2016 SS, IN STORE by
KeyVisual Design Co
With the design concept of “futurism”, Longchamp represented the French elegance in their seasonal spring and summer clothing series, and created the heat, the light, and the movement three theme elements to outline a sense of fashion atmosphere.
Meanwhile, the soft leather is still the main material in 2016 spring and summer series. The brand team is more particularly with the use of matching plain weave to the whole sheepskin to design so that even a single product without lining inside can also show a soft three-dimensional. And to the main bag lines, the design of Roseau Reversible Tote Bag can be turned over the bottom for duality of practicality.
In addition, the US fashion designer Jeremy Scott worked together for the “joint set” series, the 60’s interesting TV culture printing was combined with Longchamp classic bag models.
Event planning / design
Client_LONGCHAMP TAIWAN
Year_2016