HERMÈS AW2018 ACCESSORY by
PlayField Design®
Hermès’ Year Theme for 2018 is “Let’s Play”, evoking emotions of whimsicality and playfulness for the new year. It is meant to encourage people to break down barriers, let loose and have fun. “Play is movement, freedom, imagination, fantasy, seduction, lightness. Where there’s play, there’s hope.” The Year Themes celebrate the maison’s vision, creative direction and future mission. They also provide designers with inspiration while showcasing the brand’s philosophy to life and lifestyle.
Event planning / design / execution / production
Client_ HERMÈS Taiwan
Year_2018