BENTLEY DRIVERS CLUB TAIWAN A TOUR IN THE CLOUDS by
KeyVisual Design.
In 1919, an engineering genius obsessed by speed, W.O. focused on his dream, creating a car bearing his name with passion and dedication. It is this distinguished heritage that is the essence of Bentley. Then and now.By holding a exclusive event for the Bentley owners, it is the spirit and legacy of the Bentley that the official Bentley distributor in Taiwan, Yun-San Motors, planned to represent and let invited guests experience the inspiring journey from the Bentley. During two-day overnight car owners spring outing, named So Fun Freely, Bentley VIP rolled between the central foothills of Taiwan’s highest road to conquer the summit – Wuling, fully enjoyed strong momentum form the full-time and four-wheel. Through the interaction between the current owners and the brand, in addition to increasing brand loyalty, it is the true beauty of Taiwan that all guests appreciated together.
Pleasant memories come after an elegant journey. It is the insight that the invitation represents, not only the information of invitation card itself and reply letter in function, and a set of postcard in the back. Guests may grab any inspiration and scribble on the card on the way to the highest road in Taiwan for their friends and themselves.
Event Planning / Graphic design / Roadbook
Client_YunShan Motor
Year_2014