PROJECT#09 ANTI-ADVERTSING by
Wei Feng, Huang
Advertisement! Advertisement! And more advertisement, devouring every inch
of our public space. Posters, over-the-tops, digital billboards, wrapped buses, taxis, flyers, sides of buildings, kiosks and more, our eyes are overwhelmed by commercials. It does not matter if you are looking up at the sky, jumping off the escalator in the tube station or wandering the streets, we are dominated, controlled and insinuated unconsciously every moment. After time, people start to accept this situation. Camouflaging into our cities’ background, advertisements start changing our attitudes, transforming values. Furthermore, we even become followers of advertisements.Though sometimes we might give a smile in appreciation of some creative commercial works, the truth is that there are less necessary information conveyed from advertising that we really need. Advertisements overall can be regarded as visual pollution that spread one- way messages whatever we accept or not. Over time, people stop thinking about the issue of the privatization of public space and advertising that result in problems of scenic characters. After all, who can imagine New York City’s Times Square and Piccadilly Circus without its huge digital billboards and electronic displays?Based on advertisement owners and agents’ interests, one can not refuse to accept that communicating information into markets by high efficiency and resource brings great profit. I would not argue about the necessity of commercials in society. However, I will try to probe into the issue of enhancing a general attitude of powerlessness toward creativity and change, the management of public space and increasing the saturation of advertising without wasting and overflow.
Graphic design.
Client_N/A
Year_2009