LONGCHAMP SS 2018 PRESS DAY by
PlayField Design®
If Paris was the world, Parisian women are its explorers. In the capital of chic, every rue and avenue, every quarter and arrondisement, is rich in distinctive traits. With a car, a taxi or metro, one can jump from the artsy Montmartre to Africa and back to Montmartre in a day’s span! From the lobby of her Saint-Germain apartment, the Longchamp woman embarks on a journey into the “Cœur d’ Afrique” (heart of Africa). From one art gallery to another, she marvels at the Africa’s indigenous tribal arts with awe.
The paintings, the sculptures – they seem to interact with her soul, opening her eyes to a world of exotic cultural fanfare and sensorial delights. After immersing through the wonders of Africa’s indigenous arts, she decided to reinterpret it through her style. With fiery passion, she deliberately juxtapose the patterns, textures, and fabrics with earthy and pastel palette. Et voila, a stunning, Africana-fused spring and summer collection is born!
Event planning / design / execution
Client_ Longchamp Taiwan
Year_2018