HERMÈS “CRAFTING TIME” EXHIBITION  by
KeyVisual Design Co.

Hermès has once again called upon the talent of artist Guillaume Airiaud, and is presenting ve skills applied to its exceptional watches: crystal art glass, enamelling, Haute Horlogerie, engraving and gemsetting. Through sculptures composed of in nitely multiplied hollowed cubes, time springs to animated life, moving or momentarily vanishing. These graphic and airy structures appear to be levitating, midway between a game and a waking dream, and defying gravity.
Conveyed through colours alternately evoking day or night, the various professions involved in “Crafting Time” are portrayed through scenography metaphors imagined by the artist: crystal melting through contact with re; enamel powder transformed into a stained glass window; a tiny fretsaw leading the dance of engraved components; iridescent marquetry suggesting the facets of stones that are cut before being set… And as the diverse elements turn in every direction, the mechanics of time are set into motion, distilling precious moments of Haute Horlogerie and subtly conveying the expertise of the Manufacture Hermès.

Event planning / execution
Client_ HERMÈS
Year_2017