LAY’S CHRISTMAS TREE for SMALL FARMERS by
KeyVisual Design Co.
The leading potato chips brand in Taiwan. Lay’s enjoyed a 6 consecutive year of growth in snack market. Lay’s parent company, Pepsi not only supports Taiwan’s agricultural development in actions, but also initiates the strategy of “from farm to store” into the market. And on Christmas Eve, the “Christmas Tree for Small Farmers Event” is launched to celebrate the upcoming festival.
Event planning / design / execution
Client_LAY’S TAIWAN
Year_2016